Chatfuel is a complex product, and we noticed that users are willing to pay only after testing the bot and having their first conversation. However, to get to that point, they need to understand the product, the basics of automation, and how to connect a business WhatsApp number. We conducted numerous onboarding experiments and identified the essential steps for the initial bot setup.
I designed the user journey from registration to payment, developed the visual language, and made quick adaptations to support continuous experimentation.
achieving first dialog
+43%
+155%
conversion to bot testing
Onboarding flow
We subtly introduce key product insights during the onboarding process.
Users can quickly set up the product without navigating through complex menus or sections.
We guide users step by step, introducing them to the product’s features along the way.
At the end of each step, we gently guide users back to the initial screen to reinforce familiar patterns.
